Ancient Nutrition is an innovative food company that focuses on bringing consumers back to the whole food products and “traditions and nutritional principles that were honored and celebrated throughout history.”1 Ancient Nutrition’s claim to fame is their fortified bone broth, which includes notable additions like protein, collagen, and vitamin complexes. The company has recently secured a $103 million investment, which CEO and founder Jordan Rubin says will be used to further develop one of their most popular product lines: ketogenic bone broth.
Following the money
In an interview with Food Navigator USA, Rubin expressed his excitement towards the growing ketogenic market, which he claimed was attracting “mind-bogglingly” high levels of interest. Current data supports Rubin’s assertion; with more and more Americans ditching the old model of health that places blame squarely on fat, larger numbers of men and women are turning to carb-cutting to shed pounds than ever before.
Ancient Nutrition plans on grabbing the low-carb bull by the horns and continuing to develop their bone broths in order to support followers of the ketogenic diet. In particular, Rubin said that the company plans to roll out their line in the Midwest, where they hope to expand the “consciousness” of Middle America to understand that there are better ways to lose weight.
Differing dietary needs
Part of Rubin’s passion for Ancient Nutrition’s expansion stems from a desire to help those losing weight on keto get the nutrients that they need. Ancient Nutrition’s expanded line of bone broths will include fortification with fat-soluble vitamins C, K, A, E, B complex, and MCT powder made from coconut. These are all vitamins that people on the ketogenic diet have a tendency to supplement, as they can be more difficult to incorporate on a low-carbohydrate diet.
“A lot of people don’t realize this, but when you are on a ketogenic diet, your body can be more susceptible to certain deficiencies and you want to get more of certain types of vitamins and minerals in your body,” Rubin said. Ancient Nutrition’s new line of fortified bone broth hopes to help correct this problem by providing a convenient, quick, and low-calorie way to supplement vitamin deficiencies without being forced to swallow a large number of pills.
Masters of social media
Where will you see Ancient Nutrition next? Chances are it’ll be your favorite social media account! Rubin confirmed that the company was excited to invest in spreading the word of their new line of products on platforms like “Facebook, YouTube, Instagram, and Pinterest.” This is a strategic move likely intended to capitalize on the growing interest in keto on social media. A number of ketogenic dieters have carved out a niche fan base by sharing their experiences over a number of platforms.
If you are interested in learning more about Ancient Nutrition or getting your hands on some fortified bone broth of your own, visit their team online!
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