Welcome to our February 2017 Traffic & Income Analysis of Tasteaholics.com! This is a monthly record of our blogging and marketing experiences for us to review and learn from. It’s a way to keep track of what we’ve tested, learned, and how we’re faring in the world of blogging. We hope it can help you as much as it helps us!
Now, let’s get to the good stuff:
Income Total: $17,214.37
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Traffic Overview
February vs. January (respectively)
Traffic by Top 10 Sources
Updates and Changes
Optimizing Keto in Five Ads
The success of our triple bundle in January opted us to re-evaluate how we market Trylowcarb.com and our cookbooks. After an analysis of our existing banners (placements and designs), we realized we needed an overhaul in a few departments.
Follow Up Emails
The first was our follow up emails. When someone subscribers, we send 10 follow up emails 2 days apart. The emails provide helpful info about the keto diet with a promotional email every 4th email. We decided to add a section to every email (ALL follow ups and one-off newsletters) below the main email content area which promotes the books. It looks like this:
This way, we started generating sales from almost every follow up email that went out!
We also updated our email design to make it cleaner and haven’t yet done so for all the follow ups, so it was a perfect time do that as well. 🙂
Post Footer Ads
For a long time, we were driving traffic to HealthfulPursuit in our post footers, however the conversion rate was not very good and now that we were generating much higher average sales rates (around $23 per sale), it was time to try promoting our cookbooks instead.
We made a few new banners for the post footers and used a bit of PHP code to increase relevancy. We show specific banners conditionally based on the categories the post is in.
For example:
If the post is in the breakfast category and not in lunch and dinner, it will show a Breakfast in Five banner:
If the post is in the lunch category and not in breakfast and dinner, it will show a Lunch in Five banner:
If the post is in the dinner category and not in breakfast and lunch, it will show a Dinner in Five banner:
We also made it show the Breakfast banner if it’s in both Breakfast and Lunch categories since our Breakfast in Five converts better.
Finally, if it’s in any other category or combination of categories, it will show all three banners just like in the follow up emails:
Here’s the basic PHP goodness to make it all happen:
//ADD KETO IN FIVE AD AFTER POST CONTENT
add_filter( 'the_content', 'add_keto_in_five_ad', 9 );
function add_keto_in_five_ad( $content ) {
//check if it's a single post page.
if ( is_single() ) {
// check if we're inside the main loop
if ( in_the_loop() && is_main_query() ) {
// check if in breakfast category and not lunch and dinner
if(in_category('breakfast-recipes') && !in_category('lunch-recipes') && !in_category('dinner')) {
$ketovar = '<div class="ketoinfivefooter">
<h3>You\'ll love our <em><strong>Breakfast in Five</strong></em> cookbook!</h3>
<p>We believe that the key to success is simplicity and satisfaction with your diet. That\'s why we created <a target="_blank" href="https://www.trylowcarb.com/breakfast-in-five/?utm_source=tasteaholics&utm_campaign=breakfastwide&utm_medium=postfooter">Breakfast in Five</a> - 30 low carb breakfast recipes all using just 5 ingredients and 5 net carbs or fewer!</p>
<p>Enjoy fluffy waffles and pancakes, sweet and savory muffins, porridge, omelettes and much more every day of the month.</p>
<a href="https://www.trylowcarb.com/breakfast-in-five/?utm_source=tasteaholics&utm_campaign=breakfastwide&utm_medium=postfooter" target="_blank"><img title="Breakfast in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/Breakfast-in-Five-postfooter.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>';
$content = $content . $ketovar;
}
// check if in lunch category and not breakfast and dinner
elseif(in_category('lunch-recipes') && !in_category('breakfast-recipes') && !in_category('dinner')) {
$ketovar = '<div class="ketoinfivefooter">
<h3>You\'ll love our <em><strong>Lunch in Five</strong></em> cookbook!</h3>
<p>We believe that the key to success is simplicity and satisfaction with your diet. That\'s why we created <a target="_blank" href="https://www.trylowcarb.com/lunch-in-five/?utm_source=tasteaholics&utm_campaign=lunchwide&utm_medium=postfooter">Lunch in Five</a> - 30 low carb lunch recipes all using just 5 ingredients and 5 net carbs or fewer!</p>
<p>Enjoy savory french crepes, creamy chowder, mouthwatering casseroles and much more every day of the month.</p>
<a href="https://www.trylowcarb.com/lunch-in-five/?utm_source=tasteaholics&utm_campaign=lunchwide&utm_medium=postfooter" target="_blank"><img title="Lunch in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/Lunch-in-Five-postfooter.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>';
$content = $content . $ketovar;
}
// check if in dinner category and not breakfast and lunch
elseif(in_category('dinner') && !in_category('breakfast-recipes') && !in_category('lunch-recipes')) {
$ketovar = '<div class="ketoinfivefooter">
<h3>You\'ll love our <em><strong>Dinner in Five</strong></em> cookbook!</h3>
<p>We believe that the key to success is simplicity and satisfaction with your diet. That\'s why we created <a target="_blank" href="https://www.trylowcarb.com/dinner-in-five/?utm_source=tasteaholics&utm_campaign=dinnerwide&utm_medium=postfooter">Dinner in Five</a> - 30 low carb lunch recipes all using just 5 ingredients and 5 net carbs or fewer!</p>
<p>Enjoy unconventional burgers, heavenly steaks, gourmet-style seafood, mouthwatering sauces, sides and much more every day of the month.</p>
<a href="https://www.trylowcarb.com/dinner-in-five/?utm_source=tasteaholics&utm_campaign=dinnerwide&utm_medium=postfooter" target="_blank"><img title="Dinner in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/Dinner-in-Five-postfooter.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>';
$content = $content . $ketovar;
}
// check if in breakfast and lunch categories and not dinner
elseif(in_category(array('breakfast-recipes', 'lunch-recipes')) && !in_category('dinner')) {
$ketovar = '<div class="ketoinfivefooter">
<h3>You\'ll love our <em><strong>Breakfast in Five</strong></em> cookbook!</h3>
<p>We believe that the key to success is simplicity and satisfaction with your diet. That\'s why we created <a target="_blank" href="https://www.trylowcarb.com/breakfast-in-five/?utm_source=tasteaholics&utm_campaign=breakfastwide&utm_medium=postfooter">Breakfast in Five</a> - 30 low carb breakfast recipes all using just 5 ingredients and 5 net carbs or fewer!</p>
<p>Enjoy fluffy waffles and pancakes, sweet and savory muffins, porridge, omelettes and much more every day of the month.</p>
<a href="https://www.trylowcarb.com/breakfast-in-five/?utm_source=tasteaholics&utm_campaign=breakfastwide&utm_medium=postfooter" target="_blank"><img title="Breakfast in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/Breakfast-in-Five-postfooter.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>';
$content = $content . $ketovar;
}
// check if in dinner and lunch category and not breakfast
elseif(in_category(array('dinner', 'lunch-recipes')) && !in_category('breakfast-recipes')) {
$ketovar = '<div class="ketoinfivefooter">
<h3>You\'ll love our <em><strong>Dinner in Five</strong></em> cookbook!</h3>
<p>We believe that the key to success is simplicity and satisfaction with your diet. That\'s why we created <a target="_blank" href="https://www.trylowcarb.com/dinner-in-five/?utm_source=tasteaholics&utm_campaign=dinnerwide&utm_medium=postfooter">Dinner in Five</a> - 30 low carb lunch recipes all using just 5 ingredients and 5 net carbs or fewer!</p>
<p>Enjoy unconventional burgers, heavenly steaks, gourmet-style seafood, mouthwatering sauces, sides and much more every day of the month.</p>
<a href="https://www.trylowcarb.com/dinner-in-five/?utm_source=tasteaholics&utm_campaign=dinnerwide&utm_medium=postfooter" target="_blank"><img title="Dinner in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/Dinner-in-Five-postfooter.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>';
$content = $content . $ketovar;
}
//if an income report, keep $content the same
elseif(in_category('income-report')) {
$content = $content;
}
// if not in any of those possibilities, do this:
else {
$ketovar = '<div class="ketoinfivefooter">
<h3>You\'ll love our <em><strong>Keto in Five</strong></em> cookbooks!</h3>
<p>We believe that the key to success is simplicity and satisfaction with your diet. That\'s why we created our Keto in Five ecookbook series which includes <a target="_blank" href="https://www.trylowcarb.com/breakfast-in-five/?utm_source=tasteaholics&utm_campaign=breakfast&utm_medium=postfooter">Breakfast in Five</a>, <a target="_blank" href="https://www.trylowcarb.com/lunch-in-five/?utm_source=tasteaholics&utm_campaign=lunch&utm_medium=postfooter">Lunch in Five</a> and <a target="_blank" href="https://www.trylowcarb.com/dinner-in-five/?utm_source=tasteaholics&utm_campaign=dinner&utm_medium=postfooter">Dinner in Five</a>.</p>
<p>Each ebook contains 30 recipes. Every recipe is made with just 5 ingredients and has up to 5 grams of net carbs. That means you can have seconds of any meal and you\'ll still be within your daily carb limit!</p>
<div class="ourcookbooks" style="margin-bottom: 15px !important;">
<a href="https://www.trylowcarb.com/breakfast-in-five/?utm_source=tasteaholics&utm_campaign=breakfast&utm_medium=postfooter" target="_blank"><img title="Breakfast in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/breakfast-in-five-300x250-nb.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>
<div class="ourcookbooks" style="margin-bottom: 15px !important;">
<a href="https://www.trylowcarb.com/lunch-in-five/?utm_source=tasteaholics&utm_campaign=lunch&utm_medium=postfooter" target="_blank"><img title="Lunch in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/lunch-in-five-300x250-nb.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>
<div class="ourcookbooks">
<a href="https://www.trylowcarb.com/dinner-in-five/?utm_source=tasteaholics&utm_campaign=dinner&utm_medium=postfooter" target="_blank"><img title="Dinner in Five" src="https://www.tasteaholics.com/wp-content/uploads/2017/02/dinner-in-five-300x250-nb.jpg" class="nopin" data-pin-nopin="no"/></a>
</div>
</div>';
$content = $content . $ketovar;
}
}
}
return $content;
}
This code added to our theme’s functions.php file did the trick!
We added the post footer ads on February 20th and they became our best converting ads on the site by far. They currently drive the most traffic to trylowcarb and bring the most sales every day:
If you’re a partner, I can provide you with similar customized code and ads per request.
TryLowCarb Partner’s Program
If you haven’t yet checked out our partner’s program for TryLowCarb.com, you receive 60% of every sale you refer!
We provide banners and other marketing materials to help increase sales. I also assist in increasing your passive income through an analysis of your current marketing methods and providing personalized recommendations for your site. 🙂
If you’re interested in working with us and promoting our Breakfast in Five, Lunch in Five and Dinner in Five ecookbooks (and other future cookbooks in the works now!), check out our Partners Page for more info.
If you have any questions about the program, check out the FAQ or contact us. We would love to work with you!
Conclusion
We realized there were a lot of loose ends in terms of conversion optimization for Trylowcarb. Lately, we’ve been working on optimizing how we promote our Keto in Five cookbooks. Our main goal is to not make it spammy while utilizing our traffic properly. Something we’re strongly considering is reducing regular ads on the site since we’re generating more income with our cookbooks. Ads slow down the site and many people simply hate them so it would be a huge benefit.
Do you have cookbooks you’re currently selling? How are you promoting them? Are you utilizing your traffic properly? Let me know in the comments!
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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Absolutely great read again, Rami!! I need to get a cookbook series going asap too 😀
Awesome work again!
Thank you, Hauke! Looking forward to your cookbook series announcement. 😉