Welcome to our February 2016 Traffic & Income Analysis of Tasteaholics.com! This is a monthly record of our blogging and marketing experiences for us to review and learn from. It’s a way to keep track of what we tested, learned, and how we’re faring in the world of blogging. We hope it can help you as much as it helps us!
Now, let’s get to the good stuff:
Income Total: $1665.31
Traffic by Top 10 Sources
Updates and Changes
New Theme (migration)
Our new theme – Unicon – is extremely customizable. It’s cleaner, faster and allows us to use Visual Composer – a plugin that lets you build posts & pages using various building blocks. It speeds up the process of customizing a post and is quite user-friendly.
We also moved the site from Apache to Nginx and HHVM (a very fast way to process PHP) – this was an important change for site speed and being able to support hundreds of users visiting simultaneously!
Our 2nd Video!
We decided it was time to start making videos again after a 6 month hiatus from our very first video. Was it a mistake to stop? Absolutely.
Our February video, Low Carb Chocolate Chip Pancakes, did pretty well on Facebook relative to regular image recipes. As of this post, it’s had:
- 800 shares
- 25,000 views
- 120 likes
- 150,000 people reached
Compare this to one of our best performing non-video posts:
- 90 shares
- 15 likes
- 17,555 people reached
Video recipes seem to be working much better for sharing on social media so you’ll be seeing many more videos from us!
Advertising Income Drop Off
Unfortunately, our ad network Blogher performed very poorly this month. We noticed we were actually making much lower than the previous month even though we had more traffic.
This pushed us to find new ad networks with more stable CPMs. We are currently testing out Sovrn and another ad network while continuing to research others for a good fit in terms of content and our desired CPM payout.
Blogging and Partnering!
If you’re reading this and don’t have your own blog and are considering starting one, make sure read our How to Start a Food Blog guide. If you have questions when you’re starting out, please don’t hesitate to reach out! We’re always happy to help.