Welcome to our August 2017 Traffic & Income Analysis of Tasteaholics.com! This is a monthly record of our blogging and marketing experiences for us to review and learn from. It’s a way to keep track of what we’ve tested, learned, and how we’re faring in the world of blogging. We hope it can help you as much as it helps us!

Now, let’s get to the good stuff:

Income Total: $38,534.72

Traffic Overview

August Traffic Overview

August vs. July (respectively)

August vs. July

Traffic by Top 10 Sources

August Top 10 Sources

Top 10 Visited Pages

August Top 10 Pages

Updates and Changes

Dessert in Five is Here!

This was, by far, the hardest of the books to create. Desserts are harder in general as they often require baking where things are very precise and small adjustments make huge differences. Some desserts were remade up to 4 times until we got them perfect! But, the great news is, we’re finally done and the launch was fantastic!

Dessert in Five

Pre-Launch-Post Checklist

For each book launch, we’ve always come up with launch checklists as there’s a ton of stuff that needs to be completed. Below is a piece of this book’s launch checklist:

  • Create strategy for upselling
    • Execute system for upselling (hire developer to modify smartoffers plugin)
  • Prep Newsletters
    1. Tasteaholics
      1. Giveaway announcement
      2. Di5 release and giveaway winners + 20% off
    2. TryLowCarb
      1. Di5 release and giveaway winners + 30% off
    3. TotalKetoDiet
      1. Giveaway announcement
      2. Di5 release and winners
  • Prep Announcement Blog Post
  • Kindle version conversion and upload to Amazon KDP
  • Giveaway – graphic
  • Interlink instagram and blog post – later
  • Add to newsletter follow-ups
    • and TKD emails
  • Create new affiliate banners
    • Dessert
    • combined with Ki5
  • Create new advertising banners
    • Dessert
    • combined with Ki5
  • Landing page
    • Individual
    • Added to Ki5
  • Postfooter (php and make banner)
  • Inform PR
  • Email affiliates
  • Remarketing
  • Make and add homepage banner
  • Remove subscribe from giveaway post
  • 5PM of Launch Day
    1. Publish blog post
    2. Publish instagram post
    3. Publish facebook post
    4. Interlink them
    5. Add links to newsletter
    6. Send tasteaholics newsletter
    7. Send TKD newsletter
    8. Promote on SM
    9. Launch SM ads
SmartOffers Plugin Modification

The SmartOffers plugin is what makes upselling in checkout possible. The only issue was that it was limited to offering 1 product at a time. So if we wanted to upgrade customers from 1 to 4 or 2 to 4 products, this was not possible. For example: if they had breakfast and lunch in cart, and we wanted to upsell the whole bundle.

I hired a developer to customize the plugin so we can add as many products as we want to the upsell popup at checkout.

We are offering all 4 books at 12.5% off so the total comes out to just under $35 ($34.97).

Instagram Contest!

We’ve been lacking on the Instagram end in terms of followers and overall engagement, so Vicky hosted a giveaway to announce and build up interest for Dessert in Five. 10 winners won a copy of Dessert in Five, and a grand prize winner won Dessert in Five, a T-shirt of choice from our online store & a 9-speed KitchenAid Hand Mixer! We gained over 1000 followers from the contest (that was a 20% increase at the time).

Launch

Dessert in Five was our most successful launch to-date! The launch drove over 1000 sales of the dessert book within the first week! As always, we offered our existing customers 30% off and subscribers 20% off. The bundle sales surprisingly stayed the same in upsell rate – about 90% of sales are for the full bundle (just like when we had 3 books).

Affiliate commissions went up with this new book to about $21 per referral of the full bundle! Everyone won with the launch. 🙂 Collectively, our affiliate partner program generated over $12,000 in sales for the month of August.

TryLowCarb Partner’s Program

If you haven’t yet checked out our partner’s program for TryLowCarb.com, you receive 60% of every sale you refer (we pay our partners on the first day of the month for the month just ended)!

We provide banners, newsletter content, PDF files and other marketing materials to help increase sales. I can also assist in increasing your passive income through an analysis of your current marketing methods and providing personalized recommendations for your site. 🙂

If you’re interested in working with us and promoting the Breakfast in Five, Lunch in Five, Dinner in Five and Dessert in Five ecookbooks, check out our Partners Page for more info.

If you have any questions about the program, check out the FAQ or contact us. We would love to work with you!

Check Out Our Other Income Reports!