In reply to Liza.

Hey Liza,

Glad to be of help! :)

Regarding premium themes, various themes have unique designs and the best themes are usually premium because the developers really pour their heart and effort into them since there is a direct return on their investment.

Plugins like All-in-One SEO are really good for helping optimize your site for the search engines. You need to optimize each post and page on your site to keywords you want to rank for though. Writing a unique and quality title, description, headings and content with the keywords you want to rank for.