Share this income report!
Get your FREE copy:

Ultimate Guide to Keto
and
14-Day Meal Plan

Welcome to our March 2016 Traffic & Income Analysis of Tasteaholics.com! This is a monthly record of our blogging and marketing experiences for us to review and learn from. It’s a way to keep track of what we tested, learned, and how we’re faring in the world of blogging. We hope it can help you as much as it helps us!

Now, let’s get to the good stuff:

Income Total: $2474.81

Traffic Overview

March Traffic Overview

March vs February (respectively)

March vs Feb

Traffic by Top 10 Sources

Top 10 Sources

Updates and Changes

Video Ramp Up!

We made 4 more videos in March and one of them took off! Our crack slaw video went viral on Facebook and to-date has had over:

  • 4.5 million people reached
  • 1.7 million views
  • 56,000 shares
  • 125,000 reactions, comments & shares

Crack Slaw Video StatsThe goal is now to replicate the success of the crack slaw video! We’re continuing to make 1 video per week and are testing different ways of marketing including:

  • Sending newsletter with link to post and facebook video URL
  • Sharing to various Facebook groups
  • Encouraging engagment (like, comment, share) as soon as the video is live
  • Creating videos that are low carb and also cater to the general population

Our first official eCookbook!

Toward the end of March, we decided to create our first eCookbook. I don’t want to say too much about it until it’s released, but one of our biggest goals was to deliver real value to our users and I think we were truly able to meet that goal. We’ll be releasing it next week so stay tuned!

Increasing Post Sharing

My biggest goal in March was to increase the share rate of our posts. We were seeing about 40-50 shares every day from our main sharing plugin, Simple Share Buttons Plus, that was nested at the bottom of each post. One huge improvement was adding an additional share section to the top of the post right beneath the featured image. That tiny addition literally doubled our shares!

Share Round

Then I visited some top recipe blogs to see what they were doing and noticed PinchofYum’s Pin bar beneath the featured image.

PoY-pin

I really liked it for a few reasons:

  • It’s large and stands out
  • You can click anywhere on the image and it will open the Pin It interface which lets you pin any image from the page
  • It’s always on the image that’s most likely to be pinned (featured images are usually the best images)

After experiencing the doubling of our shares by bringing sharing to the top, I decided to apply the same principal to this as well and added it to the top of our featured images instead of the bottom like PinchofYum did.

Recipe Pin

Additionally, I made the text conditional with some php wizardry which makes it apply to any situation:

  • On recipe posts – Click to Pin this Recipe
  • On article pages – Click to Pin this Article
  • On recipe roundups – Click to Pin this Round Up
  • On reviews of products or services (like Keto Krate) – Click to Pin this Review
  • On income reports (like this one!) – Click to Pin this Income Review

If you’re familiar with PHP, it’s fairly simple to do. Here’s my code:

<?php if(in_category(‘recipes’) && !in_category(‘product-review’) && !in_category(’roundups’)) { ?>
Click to pin this recipe!
<?php } elseif(in_category(‘product-review’)) { ?>
Click to pin this review!
<?php } elseif(in_category(’roundups’)) { ?>
Click to pin this round up!
<?php } elseif(in_category(array(‘blog’,’keto-gains’, ‘keto-diet’, ‘health-and-fitness’, ‘guides-and-faqs’, ‘diet-weight-loss’,’income-report’,’photography’)) && !in_category(‘income-report’)) { ?>
Click to pin this article!
<?php } elseif(in_category(‘income-report’)) { ?>
Click to pin this income report!
<?php } ?>

I also added event tracking to the Pin link so we can see how many times people click to Pin in Google Analytics:

<a onClick=”ga(‘send’, ‘event’, ‘pinfeatured’, ‘click’, ‘pinFeaturedImg’, ‘1’);” data-pin-do=”buttonPin” data-pin-media=”<?php echo $customPinImg; ?>” data-pin-custom=”true” href=”https://www.pinterest.com/pin/create/button/”>

The event tracking was added on March 28th so the image below is only a few days worth of data, yet you can immediately see the difference in shares between the sharing plugin (Simple Share Buttons Plus) vs. the new Pin it bar!

Sharing comparison

These shares do not include statistics from our SumoMe plugin shares you can see hovering on the left-hand side or at the bottom on mobile.

Blogging and Partnering!

If you’re reading this and don’t have your own blog and are considering starting one, make sure read our How to Start a Food Blog guide. If you have questions when you’re starting out, please don’t hesitate to reach out! We’re always happy to help.

If you’re interested in working with us and promoting the Dinner in Five ecookbook (and other future cookbooks), check out our Partners Page for more info. You earn 60% from every sale.

For any questions regarding the Partners program, check out the FAQ or contact us.

Conclusion

March was a great month for traffic and income – almost a 50% increase for both! Currently, April is moving well and is bringing more day-to-day traffic than March, but it doesn’t have the spike from the crack slaw video so it may not beat March overall.

We’re also continuing to test various new sharing methods to increase overall sharing sitewide which you’ll get an update for in the April report!

Thanks for reading our March Income and Traffic report and I look forward to our next one!

If you have any questions about any of the topics I cover like marketing, advertising, video, affiliates, plugins, code in our monthly reports please make sure to leave a comment below.

Liked this post? You'll enjoy these too: