Share this income report!
Subscribe for a FREE copy of our
14-Day Keto Meal Plan
  • 2 Full Weeks of Delicious Recipes!
  • Leftovers and Bulk Preps Included
  • Maximize Your Keto Diet's Success

Welcome to our February 2016 Traffic & Income Analysis of Tasteaholics.com! This is a monthly record of our blogging and marketing experiences for us to review and learn from. It’s a way to keep track of what we tested, learned, and how we’re faring in the world of blogging. We hope it can help you as much as it helps us!

Now, let’s get to the good stuff:

Income Total: $1665.31

Traffic Overview

February Traffic Overview

Traffic by Top 10 Sources

February Traffic by Top 10 Sources

Updates and Changes

New Theme (migration)

We upgraded to a new theme! It was a ton of work that took about 24 hours but it was well worth it. Our first theme – Peliegro – was built poorly; it mismanaged resources like js (javascript) and css (style sheet) files, had extraneous add-ons and was difficult to customize. Loading times were slow (both on front end and the admin end), the layout was difficult to improve upon and speed was almost impossible to optimize.

Our new theme – Unicon – is extremely customizable. It’s cleaner, faster and allows us to use Visual Composer – a plugin that lets you build posts & pages using various building blocks. It speeds up the process of customizing a post and is quite user-friendly.

Server Migration

We also moved the site from Apache to Nginx and HHVM (a very fast way to process PHP) – this was an important change for site speed and being able to support hundreds of users visiting simultaneously!

Our 2nd Video!

We decided it was time to start making videos again after a 6 month hiatus from our very first video. Was it a mistake to stop? Absolutely.

Our February video, Low Carb Chocolate Chip Pancakes, did pretty well on Facebook relative to regular image recipes. As of this post, it’s had:

  • 800 shares
  • 25,000 views
  • 120 likes
  • 150,000 people reached

Compare this to one of our best performing non-video posts:

  • 90 shares
  • 15 likes
  • 17,555 people reached

Video recipes seem to be working much better for sharing on social media so you’ll be seeing many more videos from us!

Advertising Income Drop Off

Unfortunately, our ad network Blogher performed very poorly this month. We noticed we were actually making much lower than the previous month even though we had more traffic.

This pushed us to find new ad networks with more stable CPMs. We are currently testing out Sovrn and another ad network while continuing to research others for a good fit in terms of content and our desired CPM payout.

Blogging and Partnering!

If you’re reading this and don’t have your own blog and are considering starting one, make sure read our How to Start a Food Blog guide. If you have questions when you’re starting out, please don’t hesitate to reach out! We’re always happy to help.

If you’re interested in working with us and promoting the Dinner in Five ecookbook (and other future cookbooks), check out our Partners Page for more info. You earn 60% from every sale.

For any questions regarding the Partners program, check out the FAQ or contact us.

Check out our other income reports!

About the Author:

Rami co-founded Tasteaholics with Vicky at the start of 2015 to master the art of creating extremely delicious food while researching the truth behind nutrition, dieting and overall health. You can usually find him marketing, coding or coming up with the next crazy idea because he can't sit still for too long. His favorite book is The 4-Hour Workweek and artist is Infected Mushroom.

One Comment

  1. Becky April 25, 2016 at 4:27 pm - Reply

    Very cool resource, thank you so much for providing these insights 🙂 I loved the year’s review too!
    Do you have a Pinterest group board?

Leave A Comment